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Presales as a Growth Driver

At Presales Advisory Group, we believe presales should be more than a support function, it should be a strategic driver of growth. Our approach is rooted in hands-on operating experience, not theory. We’ve sat in the seat, partnered with CROs, worked alongside product, and navigated the challenges of scaling in real time.


Whether you need fractional leadership, org design, or skills workshops tailored to your team, we bring proven playbooks and practical insights. Our goal isn’t just to advise, it’s to partner with you, embedding presales as a competitive advantage in your go-to-market motion.

Operator Expertise

With over 15 years in presales leadership, our founder David Maloof has built, scaled, and coached teams across the globe. His experience spans both world-class Fortune 500 sales engineering organizations and a high-growth, private-equity-backed SaaS business, where he grew the presales function from mid-market scale to a global enterprise.


Throughout his career, David has specialized in:

  • Building and scaling presales organizations 
  • Designing career frameworks and compensation models
  • Coaching ICs and managers into top performers
  • Driving alignment between sales, product, and customer success
  • Delivering impactful enablement programs and workshops


Below are selected highlights that showcase how he has helped organizations scale, modernize, and win more effectively.

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