About
Run by someone who has run the function.
Presales Advisory Group is a founder-led practice: one advisor, a small set of trusted partners, and no bench of junior consultants learning on your time.
Founder
David Maloof
Founder and Managing Partner, Presales Advisory Group.
Prior to starting Presales Advisory Group, David Maloof built and led solution engineering organizations at Salesforce, Oracle, and MRI Software, most recently as Vice President, Global Sales Engineering, Enablement and Value Consulting at MRI. He founded Presales Advisory Group in 2025 to do the work he cares about most: helping SE leaders turn their organizations from demo teams into revenue engines.
Along the way he built the nontraditional hiring, training, and career development programs at Oracle and Salesforce that this practice's talent work grew out of, served on the advisory board of the PreSales Collective, and has spent years on keynote stages and in executive rooms as a speaker and moderator.
“I've sat on both sides of the table, running the org and advising the person who runs it. The products change, but the patterns remain the same. I started Presales Advisory Group to give SE leaders a partner who has actually carried the number and revenue leaders the guidance they need to start, scale and evaluate the function.”
Operator Experience
The work behind the advice.
Presales Advisory Group was built from operating experience, not a consulting playbook. Before founding the firm, David spent more than 15 years inside SaaS presales organizations, building teams, redesigning operating models, developing talent, and leading through growth and transformation.
The examples below are selected outcomes from that operating career.
Org Buildout
Built and trained a 100-person North American presales organization in 18 months, including individual contributors and frontline leaders.
Global Scale
Built and scaled a global presales function across North America, EMEA, and APAC, doubling the organization in 18 months.
New Talent Models
Reduced time to productivity by 56% and lowered attrition from 25% to below 10% through nontraditional hiring, onboarding, and development programs.
ACV Growth
Supported deals saw 55% higher ACV following a redesign of the specialist engagement model, creating a more integrated approach across the sales motion.
These are selected outcomes from David Maloof's operating roles prior to founding Presales Advisory Group.
1% Giving Back
The 1% commitment.
One of the most impactful takeaways from my time at Salesforce was their 1-1-1 model. One percent of equity, one percent of product, one percent of employee time, committed at founding rather than added later once the company could afford it. Presales Advisory Group has joined Pledge 1%, the movement that model grew into, and runs the same three commitments.
1% of Revenue
One percent of what Presales Advisory Group bills, given to local organizations working in health and wellness, housing, job training, and youth development in the Atlanta area.
1% of Services
Quarterly advising, coaching, and training sessions at no cost, for individuals navigating a career transition or nonprofits supporting those in need.
1% of Time
40 hours a year of volunteer work that has nothing to do with presales.
Partners
A small set of partners, carefully chosen.
Presales Advisory Group believes in doing good work with good people, and these are some of the best in the business. Chosen specifically for their experience, fit, and commitment to the profession.
SolutionExec
Executive network and programming for senior Solutions leaders.
ImPROvise
Improvisation training that makes SE teams quicker, looser, and better in the room.
Better Career
Career development for sales and solutions professionals.
The best way to know if we'd work well together is to work, briefly, together.
Thirty minutes, your actual situation, and an honest read on whether Presales Advisory Group is the right help. If it isn't, you'll leave knowing what is.